Help the right guests understand your campsite

Explain who will enjoy staying on your site

Guests do not all want the same thing. One wants a quiet place to read beside a small tent; another wants a convenient motorhome stopover. Describe what people will find and what they should know before arriving. A clear explanation helps them choose without making your site look larger or more luxurious than it is.

Start with the questions you already receive. Is there shade? Will a larger motorhome fit through the entrance? Are dogs welcome? Answer the questions that often have you reaching for the phone. Be clear about limitations to avoid creating expectations you cannot meet on site.

Show the pitches, access and facilities

Choose your own photos that help guests find their bearings: an overview, the type of pitch, the entrance and the facilities. A sunset can add atmosphere, but should not replace practical information.

Check that the images still reflect the current layout. Respect the privacy of guests in the pictures and use only material you have the necessary rights to use. An example photo from another site must not give the impression that it shows your campsite.

Make it clear what the guest is booking

Guests want to know which pitch is offered, what is included and what affects the price. Review your offer with a particular stay in mind. Will the guest’s camping equipment fit, and is the information about additional people or services clear?

Compare the description with the booking form guests see. Do the pitch name, photos and available dates match? In LycamPe, you manage these details in your host account. Check the public display after making changes.

• Presenting your campsite clearly— LycamPe

Make the next step towards booking easy to recognise

Think about where guests discover your campsite and what they need to do next. On a campsite page, that means looking at available stays. On your own website, a clearly placed booking button can help. On site, a QR code leading to the booking page can be useful once you have set that option up.

LycamPe offers platform bookings, a configurable form for your own website and QR codes that open the booking page. A website form needs domain settings and the code added to your site. Check each option yourself on a phone. These options do not promise extra reach or any particular level of revenue.

• Presenting your campsite clearly— LycamPe
• Bookings through your own website— LycamPe

Use real guest questions to decide what to improve

Keep track of information guests still struggle to find. Is it often about arrival, pitch size or the route to the toilets? Improve that information first. Ask someone unfamiliar with your site to check on a phone whether your offer is clear.

Judge the results through suitable enquiries and bookings you actually receive. More clicks do not automatically mean more suitable guests. Make your offer clearer step by step, without claiming a success rate you cannot substantiate.